Tezos has had a very fruitful beginning to 2022, especially in terms of new alliances. Tezos and Manchester United, a European soccer club, will collaborate to build new image partnerships and the most recent NFT roll-outs. The NFT is now a modern athletic event sponsorship.
While Tezos marquee contract was probably the abovementioned Red Bull relationship, the energy-efficient blockchain technology already has agreements with the MLB’s New York Mets, McLaren Racing, and perhaps most recent, esports outfit Team Vitality. The contract alongside Vitality was indeed the institution’s largest sponsorship ever. It is also the greatest foray on esports for Tezos to date, launching off 2022 in high motion.
Tezos has working to develop on all existing excellent ties with this week’s news, joining up with renowned European football association, Manchester United. The contract is apparently a multi-year collaboration, with Tezos spending out north of $27M yearly, as per The Athletic.
The agreement happened at a moment when European teams went closely under scrutiny for possible crypto and blockchain collaborators. Manchester City, a nearby team, received public backlash in November amid claims that such an organization had not done its thorough research in collaborating with local crypto partnership 3Key. Within the last month, City has officially severed connections with the corporation.
Although the full range of relationship assets has yet to be released, The Athletic claims that workout kit integration, as well as possible metaverse and Web3-focused collaborative activities, maybe in the works.
For large marketers and enterprises looking to develop claimable NFT engagements for their clients, Polygon remains a top NFT solution.
Tezos Expands Its Role
Tezos’ recent months have been marked by high highs and low lows. The protocols have built an official agreement with well-known companies and IP, such as Ubisoft as well as the aforementioned Team Vitality. The blockchain has also experienced significant hurdles in the NFT arena, most notably when such chain’s main marketplace, HEN, crashed.
Tezos has proven adaptable in the face of adversity; nevertheless, NFT incorporation inside of Ubisoft’s primary viewer meets with skepticism for the most aspect.
This implies that the blockchain has a long way to go before being a true powerhouse. The company’s efforts and growing prominence as an energy-efficient alternative in the NFT business are to be proud of.
After a bright start and a highly successful initial coin offering, various setbacks and legal challenges plagued Tezos. However, Tezos outlasted the Bitcoin bear market, in particular, due to its distinctive proof-of-stake system.
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