There does not appear to be any effect of the present crypto market turbulence on sports sponsorships. The recently signed contract between Manchester City and OKX, a cryptocurrency exchange, reveals this.
Man City is positive about its new partnership with OKX, a digital money exchange firm. Champions of the English Premier League (EPL), Man City, announced on Monday. OKX has reportedly agreed to sponsor the football team’s practise uniforms. The agreement will run through the 2022–2023 season.
Man City’s Success Advantages
The corporation continues to believe that the recent success of Man City’s football team in the English Premier League will be beneficial to the company’s image. In addition, they have a new striker from Norway named Erling Haaland. For them, this is a great opportunity to move up the league standings in the season ahead.
Training apparel for both sexes will have the OKX’s symbol per the conditions of the deal. In addition, samples of the practise jerseys already have OKX’s logo. Until the first half of 2023 is over, this situation will persist.
OKX claims that four distinct art-related positions will be established in Manchester. Incorporating QR codes into these works of art is in the works’ future. The crypto trading site intends to do this with the help of the well-known street artist Akse P19. Support for this comes from the International Street Art Federation.
OKX Tickets via QR Codes
Man City fans can enter to win a season ticket to the OKX Hospitality Box by scanning specially designed QR codes. The artwork will also feature images of players such as John Stones, Joao Cancelo, Haaland, and Jack Grealish.
About four months ago, the two organisations began working together. OKX became the club’s official digital currency exchange partner at the time. The crypto exchange firm stated that further Web3-based fan engagement methods would be released shortly.
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