THETA.tv, the leading decentralized video platform powered by Theta Network, has announced a new relationship with Nervos, China’s largest blockchain, to deliver exclusive live video content to the worldwide crypto community.
Through enhanced content and visibility, the marketing relationship will enable both Nervos and Theta to drive users and engagement.
The Nervos Network is a public blockchain and set of protocols. It tries to solve the scaling problems that existing networks like Bitcoin and Ethereum have. The Nervos blockchain is a layer-1 technology that allows for the implementation of smart contracts and uses Proof-of-Work (PoW) consensus.
It also comes with a set of layer-2 scaling algorithms to help with high-volume use cases. Users and developers can use the native token. This token acquires space for storage on the Nervos blockchain in accordance with their holdings (CKByte or CKB).
The Nervos project started in 2018 with the purpose of solving the scalability issues that plagued layer-1 networks at the time. Particularly, it focuses on smart contract platforms. Nervos intended to build a blockchain that could handle the demands of enterprise applications.
Nervos frequently hosts AMA (Ask Me Anything) sessions for new initiatives, fireside chats with ecosystem partners and developers. It also hosts other live events for the benefit of the community. This is to keep the community up to date on the newest advancements in the ecosystem.
The project will hold a series of live AMAs exclusively on Theta.tv, the top blockchain streaming platform with millions of people across the world, as the first effort in its partnership with Theta.
Theta’s Collaboration with Projects for the Blockchain Space
As the leading decentralized video application built on blockchain, Wes Levitt, Head of Strategy at Theta Labs, stated that Theta collaborated with many successful projects and recognizes their contributions to the blockchain space. They’re looking forward to collaborating with Nervos to offer exciting live streams to THETA.tv. They also will welcome a slew of new subscribers.
Theta Network enables existing video platforms to enhance viewer engagement, produce new revenues, and lower existing content delivery network (CDN) expenses. These allow users to receive token rewards for relaying video to other nearby users.
Users can earn rewards by transmitting video through a peer-to-peer network and utilizing extra bandwidth on any PC, mobile device, Smart TV, or Internet of Things device. Nervos will be live streaming videos on THETA.tv, and viewers will be able to earn Theta Fuel tokens.
Theta is harnessing blockchain technology to create something truly novel, according to Nervos co-founder Terry Tai. So, it’s no wonder that its video network is already popular among esports fans, gamers, and blockchain enthusiasts.
He continued by saying that they look forward to bringing their unique perspective on the blockchain and crypto worlds to THETA.tv’s growing audience. They also introduce their community to a new and engaging way to interact with their ecosystem. Lastly, they introduce their community to new and engaging way to interact with their ecosystem.
Nervos and Theta are exploring further integrations to use each other’s communities and decentralized infrastructures. These boosts their aggregate reach across the blockchain and cryptocurrency industries, in addition to initial content cooperation.
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