Over the past two years, the Brave Browser has shown a steady increase in active users and publishers across a variety of new media outlets.
The Ethereum-based ERC30 token known as the Basic Attention Token’s (BAT) design is to trade between users, advertisers, and publishers. Brendan Eich developed it, who is also the token’s networks’ chief executive officer. Brendan Eich is also the Javascript creator and the co-founder of the Mozilla Firefox web browser. The token BAT is created to make value out of users’ attention on web browsers, particularly on the advertisements posted. Currently, it stands at the US $288 million and has a trading volume of more than US $20 million.
The project comprises a decentralized, open-source advertisement exchange platform that structures to recognize fake and opaque digital advertising. An open-source browser that is centered on privacy and blocks trackers and malware. With this privacy-centered design, page load becomes faster as it blocks the ads. Also, keeps micropayments possible between the content creators and publishers. It also offers a viable alternative to ad-supported revenue streams.
Brave Rewards
If a user interests in earning Brave Rewards, they will see Brave Ads and, from there, collect BATs every month through the system’s integrated wallet. Though users can still customize the advertisements they see today, they could set a maximum of 5 ads per hour or no ads at all. It should be clear to users that aside from Brave Ads, there are still ads that will be visible on the browser. These do not have smart contracts. Regular ads are distinct and distinct from Brave Ads. A Brave Ad delivers to users through a form of notification.
Once users click on the notification, they will be led to a full-page advertisement in the Brave browser in a separate new tab. And since the matching for the ads directly occurs on the user’s device, the user’s data or information gets security. It will forward to anyone, nor will Brave’s system receive it.
They can donate the BAT earned by the users from viewing ads to their chosen websites. These can be YouTube creators or Twitch live streamers. With the help of the 250,000 partner brands from TAP Networks, they will have the chance to claim BAT for real-world item rewards like vouchers for hotels and gift certificates. Now, over 950,000 registered publishers are on the list to collect BAT funds from Brave users on the Brave platform. It includes Github, Reddit, SoundCloud, Twitch, Twitter, Vimeo, YouTube, etc. other websites.
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